How to make good use of social media as a tool for fund raising: a guide for non-profits and schools

Fundraising nowadays depends on relationships and not just having a good cause to promote. There are many reasons that ginger us to donate: repayment, religious philosophies, community affiliation, and altruism or even social recognition. Whatever our reasons may be for donating, everything boils down to one basic precept: we donate because someone we know, respect or like asked us to. Equally, the size of the donation is normally related to how intimate the relationship is between the one giving and the one taking.


Every year, hundreds if not thousands of non-profit organizations shut their doors. Why? Most non-profit organizations have big dreams, big missions, big visions, and huge projects to undertake. Only a few of these organizations survive because they get to have access to funds both in the right quantity and at the right time. It is not like those that survive are the ones that have the best mission or vision statements. They are those with the right connections and networks. How do you survive this kind of competition as a non-profit or school who needs funds?

This is exactly where social media comes into the whole picture to help.

Social media platforms like micro-blogging (twitter), blogging (wordpress/blogger), and general social media platforms including Facebook, Google plus, and Instagram are good in crafting a good fundraising network that will help give you the right amount of funds at the right time. Social media has the ability of creating accessible communication pathways, cultivating and growing relationships, accessible to larger groups of people, and can easily be updated to making sure that content is always fresh.

There are two key things that tools or platforms like wordpress, Facebook, Twitter, Google Plus, and Instagram do. One; they give non-profits the opportunity to cultivate new connections and networks as well as build relationships more than these non-profits could do under normal circumstances and Two: they give these non-profits the opportunity and the gateway to steward pre-existing networks and relationships.

The following are some tips that can help you build your fundraising successfully through social media by cultivating, building, and keeping networks.


  • Try as much as possible to always link to big picture issues and look at the larger organizational picture. Promoting this on social media will give you an upper hand in raising funds.
  • Be factual and exhibit technical accuracy when conveying information through social media. This is what will help you build trust and create everlasting relationships.
  • Use visuals and language to create cool and emotional messages that will touch both existing and potential donors and networks to take action.
  • Try to craft very powerful and engaging stories.
  • Avoid using guilt when putting your messages across. Thus, try as much as possible to project optimism.
  • Make sure that you celebrate and praise people when they take small steps towards your cause.
  • Make sure that you create a larger sense of community feeling and connections through your social media by using inclusive language.

These are the following ways you can make good use of social media for fundraising for your school or non-profit.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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The Non-Profit Ultimate Guide On Using Crowd Funding Platforms To Raise Funds

One of most impressive and innovative advances in online fundraising over the past few years has been the fast increase in crowd funding websites. Previously, crowd funding was meant for entrepreneurs and start-ups. However, a trend that has risen for some years now is the use of crowd funding sites to raise money for non-profits or schools. The practice has gained grounds and is flourishing, especially in the United States.


Nowadays, there are a lot of these crowd funding sites set up purposely to help raise funds for non-profits or schools. Though some of these websites are set up for business purposes, most of them are now being used to raise money to support non-profit causes. Today, let’s leave the entrepreneurs out of the picture and talk about how we can effectively utilize crowd funding platforms to raise money for our non-profits.

Before you make your final decision to use a crowd funding gateway to raise resources for your non-profit or school, you need to take into consideration certain things if you want to succeed.


The appearance and feel

Does the fundraising platform looks appealing? Will it entice your potential donors to take action? How can your project be easily and conveniently place your campaign looking at the platform’s customs and constraints? These are the questions you should first ask yourself before venturing into using a crowd funding platform to raise fund.

The ease of accessibility and use

How accessible it is? How easy will it be to set up a fundraising campaign, add, or page? Do you need to have a knowledge of some technical things like HTML before you can campaign on this site? All these should be made clear before choosing the site.

Payment processing and fees

What are the payment methods available for donors on the platform? This should be checked to make sure that donors don’t suffer in the process of giving funds. You should also consider the total cost involved in using this platform. Take a look at how beneficial it would be to use each and every platform so that you don’t spend all the money you get on the fees.

Marketing and social media networking capabilities

You should make sure that the site can use its social media capabilities to market your campaign.Can you set up your own page to market your campaign? These are the things to consider before making your choice on one or two platforms.


Tips on raising funds from your crowd funding site

  • Create a compelling campaign page: make sure that your campaign page is enticing, emotional, and unique. Try convincing potential donors why your organization needs the funds and why they should donate.
  • Start with your own already existing network. They say charity begins at home, so try to start your campaign by reaching out to the already existing donors, friends, and family you have. They can donate or help you market your campaign.
  • You should try your best to publicize your effort by putting it on the front page of your website and linking everything to all your social media pages. You can also get your local media to publicize it through pitches.

Crowd funding has become a big avenue for raising funds for your non-profit or school and you should consider making good use of it.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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Insider Secrets For A Fast Fund Raising Success For Schools And Educational Institutions

If you are like other non-profits out there, chances are that you would always need money. In fact, non-profits would always need money to undertake their projects. Funds are constantly being raised but they never come on time to meet project and budget schedules. When these things happen, the best solution is to turn to the following great tips and you will be successful in raising funds for your non-profit or school.


The demographics of your donors should be considered

According to Giving USA, the largest source of philanthropic giving in the U.S. is individuals. Ensure that the demographics of your already existing donors and their database. Things like their age, gender, and educational level should be considered. Through this database, you can craft a plan to meet new donors who have the same demographic information and reach them with your message.

Try to identify individuals and corporations that have donated towards similar cause

As you organize your campaign to get funds for your school or non-profit, you should do a little research and find out about organizations that have given towards similar cause. What this means is that they are likely to give towards your event if they are geared towards certain campaigns. For instance, there are companies that donate towards environmental issues only. This way, if your campaign is geared towards an eco-friendly campaign, then you are sure of grabbing the attention of such organization.

Explore the possibilities of partnerships

One way of raising funds for your school or non-profit is to create partnerships and collaborations with other non-profits who might be in the cause as you are. It is an effective way of bringing campaigns and strategies together in order to get more donors for a particular cause. Though it might not be easy making other organisations understand your intent, but you can try to convince them of how your campaign would be both beneficial to you and them in carrying out their policies.Try to articulate to them how their workload would be drastically reduced and how they can increase their fundraising opportunities by participating in the collaboration.


Establish and create credibility for your online presence

Does your organization have a social media page or a website? If so, then it is a good chance for you in establishing your online presence and marketing your campaign altogether. Potential donors, in order to identify the legitimacy of an organization, they first do an online search to find out the activities of the organization. This gives them a first-hand view of what the organization is about and whether they should support the cause or not. You can access your community college students who can build you a good online presence. This is normally useful, especially if you are short on budget.

These are tips that should help you have a successful fundraising event for a school or a non-profit making organization. Make sure to put these into practice and get better results.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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Tips On How To Effectively Organize A Non-Profit Fund Raising Event

Fundraising events are an important aspect of almost every non-profit’s financing program. Small-sized events have been a staple of non-profit organisations for years. However, organizing these events is not as easy as you think. They can become cumbersome and possibly risky. A well organized and successful event depends, to a large extent, on having the know-how and skills on how to work things out and equally having the appropriate resources to plan, manage and organize things together. Let’s look at how you can organize a successful fundraising event.


Your purpose

This should be your driving force in organizing a fundraising event be it a big or small one. You should be able to define your reason for organizing the event. Is it to only raise funds? Is it to raise funds and create awareness for a future project at the same time? These are the guiding principles that should form your objectives for undertaking any fundraising event.

These are also the justification for all people and organisations attending. Thus, why should the organisations or people you’ve invited attend the event? What is in it for them and for you? What is their stake? How unique is your event? Having a clear cut purpose will ensure that your objectives, both long-term and short-term are rightly communicated.

The cost of your event

In fact, there is no free event just as there is no free lunch anywhere. Make sure that attendees pay for a number of things, thus through donating. Things like sound systems, venue rental costs, dishes, tables and chairs, liability insurance as well as food. You are bound to have additional costs including photography, printed programs, postages, advertising, and sometimes, performers who would lead the program. However, some of these things might depend on the kind of event (midsize, small, or large event) that you will be holding. Not all events will surely costs the same. There are different costs for different purposes and you should do your homework to know where you stand.

Try getting sponsors

For events, harbouring the costs alone is so not easy at all. That is why it is sometimes a good idea to get sponsors who would pay for part of the cost. These sponsors would, however, require something in return, for example advertising their products or services during the campaign.

If you want to have a successful planned event, make sure to apply the tips above and you will have an event bringing in money.


Responsibilities and logistics

No matter how small your fundraising event is, nothing will ever happen if responsibilities are not spelt out clearly. How visitors will arrive, where they will park, where they will site, who will take up the fundraising campaign etc. should all be considered. To see the picture clearly, you need to put yourself in the shoes of a normal person who is attending the fundraising event and make sure that you clearly define who will take responsibility for all of that: organizing, helping people park, helping them sit etc. these are the things that make people calm and focus on your fundraising event.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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How To Draft A Fundraising Letter That Converts Readers To Donors

The internet, social media, and e-mail have come to take over fundraising letters. That is what you might have heard all the while. However, in truth, annual appeal letters and direct mail fundraising still works and they are still behind the millions of dollars that are generated annually by non-profit organizations and schools throughout the world. Today, let’s have a look at some important factors that go into the writing of an engaging and successful fundraising letter.


Write email letters for your potential donors and not your school teacher

Writing a fundraising letter is not like the usual class essay that you write. Successful fundraising letters are written in conversational tones that are easily understood by the vast majority of potential donors. It should be able to engage readers to take action. Avoid acronyms or high-brow languages. A fundraising letter should be simple and should be written in basic language for the sixth grade student to understand. After all, what matters is not the language, it is the network, connections, and actions that the letter would create and making it simple is the ultimate way of ensuring that.

If your letter becomes lengthy, let it be

Don’t make sacrificial decisions by thinking about how long your letter should be. Don’t make a hard rule that your letters are going to be 3 pages or 4 pages or even one page. Take all the necessary page you would need in writing the letter. At the end of the work, the most important thing is how the letter conveys your message. Do not try to squeeze your message into a small paper just because you think letters should be short. No matter the number of pages, just make sure that whatever you communicate across is simple and easy to understand by the reader.

If it will take up to 10 pages to craft a comprehensive message, do it. If, however, you could still convey the same message in a less number of pages like 3 or 4 pages, then go for the smaller page size letter. Some readers are fun of getting mad at long letters and if you can make a long message short with the same meaning, why not?

For the best part, always try to convey your message in a simple and easy manner that is understood by your readers. That requires the use of less number of pages to convey your message.


Make sure that your message appeals to the emotions of your reader

Remember that your fundraising letter is not going to be read by robots, but by humans. Make sure that you appeal to the reader’s emotions by taking into consideration their religion, their beliefs and worldview about humanity, their sense of justice and fairness to themselves and society, and their hope for a better future for the younger generation.

The ultimate thing to know is that people donate the more when they are touched or their emotions are aroused. If you want to appeal to your readers, then you need to put yourself in their shoes. This will help you craft an engaging fundraising letter that will convert readers to donors.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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