How to make good use of social media as a tool for fund raising: a guide for non-profits and schools

Fundraising nowadays depends on relationships and not just having a good cause to promote. There are many reasons that ginger us to donate: repayment, religious philosophies, community affiliation, and altruism or even social recognition. Whatever our reasons may be for donating, everything boils down to one basic precept: we donate because someone we know, respect or like asked us to. Equally, the size of the donation is normally related to how intimate the relationship is between the one giving and the one taking.


Every year, hundreds if not thousands of non-profit organizations shut their doors. Why? Most non-profit organizations have big dreams, big missions, big visions, and huge projects to undertake. Only a few of these organizations survive because they get to have access to funds both in the right quantity and at the right time. It is not like those that survive are the ones that have the best mission or vision statements. They are those with the right connections and networks. How do you survive this kind of competition as a non-profit or school who needs funds?

This is exactly where social media comes into the whole picture to help.

Social media platforms like micro-blogging (twitter), blogging (wordpress/blogger), and general social media platforms including Facebook, Google plus, and Instagram are good in crafting a good fundraising network that will help give you the right amount of funds at the right time. Social media has the ability of creating accessible communication pathways, cultivating and growing relationships, accessible to larger groups of people, and can easily be updated to making sure that content is always fresh.

There are two key things that tools or platforms like wordpress, Facebook, Twitter, Google Plus, and Instagram do. One; they give non-profits the opportunity to cultivate new connections and networks as well as build relationships more than these non-profits could do under normal circumstances and Two: they give these non-profits the opportunity and the gateway to steward pre-existing networks and relationships.

The following are some tips that can help you build your fundraising successfully through social media by cultivating, building, and keeping networks.


  • Try as much as possible to always link to big picture issues and look at the larger organizational picture. Promoting this on social media will give you an upper hand in raising funds.
  • Be factual and exhibit technical accuracy when conveying information through social media. This is what will help you build trust and create everlasting relationships.
  • Use visuals and language to create cool and emotional messages that will touch both existing and potential donors and networks to take action.
  • Try to craft very powerful and engaging stories.
  • Avoid using guilt when putting your messages across. Thus, try as much as possible to project optimism.
  • Make sure that you celebrate and praise people when they take small steps towards your cause.
  • Make sure that you create a larger sense of community feeling and connections through your social media by using inclusive language.

These are the following ways you can make good use of social media for fundraising for your school or non-profit.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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The Non-Profit Ultimate Guide On Using Crowd Funding Platforms To Raise Funds

One of most impressive and innovative advances in online fundraising over the past few years has been the fast increase in crowd funding websites. Previously, crowd funding was meant for entrepreneurs and start-ups. However, a trend that has risen for some years now is the use of crowd funding sites to raise money for non-profits or schools. The practice has gained grounds and is flourishing, especially in the United States.


Nowadays, there are a lot of these crowd funding sites set up purposely to help raise funds for non-profits or schools. Though some of these websites are set up for business purposes, most of them are now being used to raise money to support non-profit causes. Today, let’s leave the entrepreneurs out of the picture and talk about how we can effectively utilize crowd funding platforms to raise money for our non-profits.

Before you make your final decision to use a crowd funding gateway to raise resources for your non-profit or school, you need to take into consideration certain things if you want to succeed.


The appearance and feel

Does the fundraising platform looks appealing? Will it entice your potential donors to take action? How can your project be easily and conveniently place your campaign looking at the platform’s customs and constraints? These are the questions you should first ask yourself before venturing into using a crowd funding platform to raise fund.

The ease of accessibility and use

How accessible it is? How easy will it be to set up a fundraising campaign, add, or page? Do you need to have a knowledge of some technical things like HTML before you can campaign on this site? All these should be made clear before choosing the site.

Payment processing and fees

What are the payment methods available for donors on the platform? This should be checked to make sure that donors don’t suffer in the process of giving funds. You should also consider the total cost involved in using this platform. Take a look at how beneficial it would be to use each and every platform so that you don’t spend all the money you get on the fees.

Marketing and social media networking capabilities

You should make sure that the site can use its social media capabilities to market your campaign.Can you set up your own page to market your campaign? These are the things to consider before making your choice on one or two platforms.


Tips on raising funds from your crowd funding site

  • Create a compelling campaign page: make sure that your campaign page is enticing, emotional, and unique. Try convincing potential donors why your organization needs the funds and why they should donate.
  • Start with your own already existing network. They say charity begins at home, so try to start your campaign by reaching out to the already existing donors, friends, and family you have. They can donate or help you market your campaign.
  • You should try your best to publicize your effort by putting it on the front page of your website and linking everything to all your social media pages. You can also get your local media to publicize it through pitches.

Crowd funding has become a big avenue for raising funds for your non-profit or school and you should consider making good use of it.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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School Fundraising Ideas

If you are looking into how to raise money for your local schools, the idea can be overwhelming and seem somewhat impossible at times. But do not despair. There are plenty of ways, both big and small, that you can raise money for your local schools. The ideas are endless really, so here are just a small handful to get your juices flowing.

There are a lot of ideas out there, so please do not feel limited by this list.


  • Art exhibition: Have the students for the schools that you are trying to raise money for complete some art. It can be art of any form really. You could charge an entrance fee for people to get into the exhibition or you could have people purchase the art, will all of the proceeds going back to the schools. Offering food and drinks at an increased price would help bring in some extra money as well.
  • Bake sale: I know this is overdone and may be considered boring. But it gets parents involved and is something the kids can get involved with as well. And honestly, who does not enjoy eating some homemade delicious baked goods?
  • Bingo night: Here you could sell tickets for bingo night and then use some of the money to buy the bingo prizes and pay for food and drinks. Turn it into a fun atmosphere and keep things on the cheap. You will wrack in a lot of money if you can get grandparents involved as well.
  • Color run: Color runs are all the craze right now. You will see friends all over Facebook boasting about their 2K or 5K color runs, where they run through an obstacle course while people chuck color bombs at them. These are usually set up by specialist fundraising companies who can run the thing for you. They will take a cut of your profit, but seriously these things are so hot right now that you should still be able to bring in the donations without much effort at all.
  • Cookbooks: You could create a cookbook specific to the school you are fundraising for and sell it to the parents and community. Recipes could follow a theme related to the school or perhaps could be submissions given by parents and teachers to come up with the collection.


  • Cookie dough: This is also through another organization, such as, but is also widely successful in bringing in money. It is frozen when it is delivered. If you are familiar with the Girl Scouts, this operates the exact same way. The students will go around collecting orders for the various flavors of cookie dough. Once the orders are in, they will go around and collect them and the money.
  • Knitting or other crafts: Having parents who are able to do crafts create them for a fundraising craft fair could also bring in a lot of money. This is an especially good idea around the holiday season when people will be looking to buy presents for various friends and family members.
  • Recycling: This works really well if you happen to live in one of the states that reimburses you for recycling, such as California or Oregon. You would encourage people to drop off their recyclables to the schools where you could then take them to the bottle returns and get the cash out for it. The fundraising opportunity will definitely require some effort, but it does have the potential for a nice profit if you let it run long enough. This kind of thing you would want to have going at least a month or so to let anyone who wanted to donate have time to get you the recyclables.

When I was a kid, my parents moved every couple of years, which meant that I changed schools every couple of years

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