If you are like other non-profits out there, chances are that you would always need money. In fact, non-profits would always need money to undertake their projects. Funds are constantly being raised but they never come on time to meet project and budget schedules. When these things happen, the best solution is to turn to the following great tips and you will be successful in raising funds for your non-profit or school.
The demographics of your donors should be considered
According to Giving USA, the largest source of philanthropic giving in the U.S. is individuals. Ensure that the demographics of your already existing donors and their database. Things like their age, gender, and educational level should be considered. Through this database, you can craft a plan to meet new donors who have the same demographic information and reach them with your message.
Try to identify individuals and corporations that have donated towards similar cause
As you organize your campaign to get funds for your school or non-profit, you should do a little research and find out about organizations that have given towards similar cause. What this means is that they are likely to give towards your event if they are geared towards certain campaigns. For instance, there are companies that donate towards environmental issues only. This way, if your campaign is geared towards an eco-friendly campaign, then you are sure of grabbing the attention of such organization.
Explore the possibilities of partnerships
One way of raising funds for your school or non-profit is to create partnerships and collaborations with other non-profits who might be in the cause as you are. It is an effective way of bringing campaigns and strategies together in order to get more donors for a particular cause. Though it might not be easy making other organisations understand your intent, but you can try to convince them of how your campaign would be both beneficial to you and them in carrying out their policies.Try to articulate to them how their workload would be drastically reduced and how they can increase their fundraising opportunities by participating in the collaboration.
Establish and create credibility for your online presence
Does your organization have a social media page or a website? If so, then it is a good chance for you in establishing your online presence and marketing your campaign altogether. Potential donors, in order to identify the legitimacy of an organization, they first do an online search to find out the activities of the organization. This gives them a first-hand view of what the organization is about and whether they should support the cause or not. You can access your community college students who can build you a good online presence. This is normally useful, especially if you are short on budget.
These are tips that should help you have a successful fundraising event for a school or a non-profit making organization. Make sure to put these into practice and get better results.